Club News

Powerade named Exclusive Beverage Partner for Chattanooga FC Youth

CHATTANOOGA, Tenn. (October 1, 2026) — Chattanooga Football Club announced today that Powerade will continue as the Exclusive Beverage Partner for Chattanooga FC Youth.


As part of the agreement, the Powerade logo will be featured on the back of all CFC Youth training shirts.


Chad Emerson, CFC Chief Business Officer, said: "Our youth athletes work and train hard throughout the year, so we’re thrilled to continue our partnership with an elite performance-beverage brand like Powerade to meet their hydration needs. Powerade and CFC are a perfect fit for our youth sports programs."


Darren Hodges, VP of the Tennessee Valley Division of Coca-Cola UNITED, said: "At its core, partnership is about alignment. Having Powerade be the Exclusive Beverage Partner of Chattanooga FC Youth is a great example of this. Powerade is proudly made right here in Chattanooga, and having Powerade hydrate over 600 homegrown youth athletes just makes sense. Chattanooga Coca-Cola has been a community partner for more than 125 years. Supporting the next generation of youth in health and wellness are values that CFC and Coca-Cola UNITED share."


About Chattanooga Football Club

Chattanooga Football Club was founded in 2009. The CFC Men's team competes in MLS NEXT Pro, while the CFC Women's team competes in the Women's Premier Soccer League (WPSL). Chattanooga Football Club became the first soccer club to offer true ownership to the fans in 2019 with 3,200+ investors from Chattanooga, all 50 states, and 31 countries. CFC plays all home games at Finley Stadium in Chattanooga.


Chattanooga FC Youth serves children from U2-U18, partnering with Soccer Shots (U2-U6), and running its own programming for kindergarten through 12th grade. It is the region's most successful youth soccer club, giving players a pathway from recreational soccer to competitive soccer to college soccer to pro soccer for players with that goal.


About Coca-Cola Bottling Company United, Inc.

Coca-Cola Bottling Company United, Inc. (UNITED), founded in 1902 and headquartered in Birmingham, Alabama, is among the largest bottlers and distributors of Coke products in the U.S. Now with its fifth generation of family working in the business, Coca-Cola UNITED has more than 10,000 associates located in more than 50 facilities across six southeastern states (Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee). Historically significant franchises in our Coca-Cola UNITED family include Chattanooga, the world’s first Coca-Cola bottler; Atlanta, home of the worldwide Coca-Cola System; and Columbus, Georgia,

development site of the original Coca-Cola formula. Learn more at cocacolaunited.com and follow us on Facebook, Instagram and LinkedIn.

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